Tl-Head Recruitment-Adv-Prop-Goregaon
Aditya Birla Group — Mumbai, MUMBAI
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Job Description
Role: Advisor Head Recruitment, Distribution Development and Management – Proprietary Business
Location: R Tech, Goregaon, Mumbai
Reports to: Head of Distribution Strategy (Agency)
Business Unit: Aditya Birla Sun Life Insurance
About the Company
Aditya Birla Sun Life Insurance (“ABSLI”) is a part of Aditya Birla Capital Limited and was incorporated on August 4, 2000, commencing operations on January 17, 2001. ABSLI is a 51:49 joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organization based in Canada.
ABSLI offers a comprehensive range of insurance and financial solutions across customers’ life stages, including child future plans, wealth protection plans, retirement and pension solutions, health plans, traditional term plans, and Unit Linked Insurance Plans (ULIPs).
Job Summary
The role will be responsible for driving advisor recruitment, activation, engagement, and distribution development for the DSF channel. The incumbent will lead strategic initiatives to strengthen advisor productivity, expand branch-level advisor presence, and build sustainable agency distribution through data-driven interventions and field collaboration.
Key Responsibilities:
- Develop and execute strategies to recruit, engage, and activate new advisors, driving productivity and performance across the DSF channel
- Advisor Recruitment, Activation & Engagement
- Drive the annual advisor recruitment strategy with a target of building 200+ advisors per branch
- Focus on strengthening the Career Advisor model across the channel
- Drive advisor recruitment through RRMs and ensure strong field-level execution
- Collaborate closely with RMs and ZMs to expand and strengthen agency distribution
- Ensure smooth onboarding and activation of advisors from M0 to M1 to build a strong core DSF advisor base
- Design and execute engagement initiatives to motivate, train, and support advisors in achieving business goals
Analytics & Distribution Insights
- Build new agency prospecting initiatives and support branch operating plans (BOPs)
- Partner with internal analytics teams to identify channel growth opportunities through data-driven insights
- Develop and implement propensity models, activation models, and other analytical tools to improve field productivity
- Drive adoption of riders and generate PASA (Pre-Approved Sum Assured) leads to enhance sales effectiveness
- Conduct training programs for FLS/FLM teams on new advisor hiring and onboarding processes
Competition Tracking
- Monitor and analyse competitor activities, market trends, and industry developments
- Provide strategic insights and recommendations to maintain competitive advantage and improve channel effectiveness
Marketing & Lead Generation
- Plan and execute below-the-line (BTL) activities across branches to attract and recruit new advisors
- Drive lead generation initiatives through targeted marketing campaigns and promotional activities
Communication & Stakeholder Management
- Manage communication across the channel related to advisor recruitment, onboarding, and activation initiatives
- Ensure alignment and coordination between field teams and central stakeholders for seamless execution
Key Skills & Competencies
- Distribution Strategy
- Agency Channel Development
- Advisor Recruitment & Activation
- Stakeholder Management
- Sales Analytics & Insights
- Lead Generation & BTL Activities
- Market Intelligence
- Training & Capability Building
- Strategic Planning
Frequently Asked Questions
What are the eligibility criteria for the Tl-Head Recruitment-Adv-Prop-Goregaon job at Aditya Birla Group?
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 8-15 Years years of relevant experience expected for this role.
What are the primary responsibilities of a Tl-Head Recruitment-Adv-Prop-Goregaon at Aditya Birla Group?
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Tl-Head Recruitment-Adv-Prop-Goregaon at Aditya Birla Group.
Is prior experience required for this position?
This role requires around 8-15 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
What skills are important for this role?
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
How do I apply for the Tl-Head Recruitment-Adv-Prop-Goregaon role at Aditya Birla Group?
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.
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