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Plan, monitor and provide technical services and training to Key Customers across the Zone to ensure customized concrete solutions, value added services and brand leadership.
UltraTech Cement is the largest cement manufacturer in India with an installed capacity of about 68 million tonnes. The company has production facilities in 17 locations spread across the country and has plans to grow further than acquisition and green field expansion. The UltraTech brand occupies a premium position with a market capitalization of Rs. 81438 crores. The Indian cement industry has a capacity of 409 million tonnes and a supply demand gap putting pressure of prices due to excess capacity. The market has strong regional players in each Zone and has strong brand competition.
Key Accounts Business was a pioneer initiative that aimed to provide focused attention to the top 100 institutional customers (mainly construction companies in India). The aim was to provide them with a dedicated sales force responsible for identifying customer needs and understanding emerging trends so as to ensure effective brand positioning and building market share. In this segment, it is vital to nurture strong relationships with clients and consultants to understand their specific needs and act as a trusted advisor to the business.
Although it is an established business with 3000 crore revenue and 18% of total cement sales, the major challenges being to serve Key Customers across India, complex supply chain and strong customer interface. The increasing complexity of construction practices, demanding application for infrastructure projects like metros, highways, ports & airports and meeting specifications of international standards pose a constant challenge to provide the required quantity and quality of cement.l of complex quality complaint.
9. Technical problems in concrete related to workability due to compatibility of chemical admixtures.
10. Maintenance of Brand Superiority and Price Premium in face of stiff competition – Maintaining of Exclusive Supplier / First Preferred Supplier Status & max Share of Business (SOB) in the Signature Projects.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Product Promotion and Brand Equity 1 | • (A) Visit Key Customers, their consultants, engineers & architects and organize product demonstration / concrete mix design trials at client site • (R) Increase brand equity of UltraTech brand through increased share of business, being the preferred cement supplier to Key Customers, setting up dedicated RMC plants at key customer sites • (R,A) Brand approval / conversion for enhancing share of business • (R,A) Conduct technical meets in the Zone for influencers (e.g. Architects, Engineers, Consultants etc.) and explore opportunities for promoting technologies for mass housing, white topping, road concreting etc. • (R,A) Contribute in improving company's reputation amongst technical clients by writing articles and preparing technical presentations on cement / concrete technology |
| KRA10 | UltraTechAccess Web site | • Downloading test certificates from SAP and updating the website regularly. Training the site teams to effectively use the website for the information loaded. |
| KRA2 | Product Promotion and Brand Equity 2 | • (R,A) Educate customer through direct mailing & field demonstrations • (R,A) Interact and meet regularly with customers / consultants / contractors, participate in the technical & sales presentations and liaise with associations & professional bodies • (R,A) Promote the company’s cement products including RMC in different sectors, in the zone by organizing product awareness meets for the key influencers like Project manager, Consultants, Architects, Clients and Project promoters ( Private and Government) • (R,A) Write about Company's products and newer developments, attend relevant seminars / conferences etc. and share the learning’s with Key Customers |
| KRA3 | Partnering with Customers / Value Added Services | • (A) Conduct concrete mix design trials at client site and provide help in optimizing concrete mix designs • (A) Provide assistance to existing customers with respect to technical assistance like mix design optimization, latest civil practices, tenders etc. • (R,A) Render effective solutions to customer sites / provide construction related solutions and improve the quality aspects of the sites through visit of Industry Experts • (R,A) Support customers in details of construction related materials (shuttering etc.) and equipment (silos etc.) suppliers and manufacturers for timely completion of project |
| KRA4 | Market Strategy | • (R) Devise the market strategy based on customer feedback, consultants and new projects to recommend new markets, capacity enhancements and quantity requirements for the Zone |
| KRA5 | Market Intelligence | • (R) Monitor competitive activities including sales, pricing, product innovations and new construction practices, close interaction with key stakeholders like consultants, industry experts and professional bodies • (R,A) Collect the samples of other brands and get it tested in labs and provide information on competitor’s products and services to help develop counter action plans (R,A) Visit Key Customers' project sites, collect information on quality parameters and mix design and getting their feedback on competitors activities |
| KRA6 | Assistance to Internal Stakeholders | • (A) Assess the extent of damaged cement on defined norms / Test the material for extent of damage as per norms and calculate / recommend the amount of discount that can be given on sale • (A) Assist the marketing team to achieve their performance targets by making customer calls to Key Accounts and promote products / Visit along with the Marketing team members to meet Key Customer / new customer |
| KRA7 | Customer Complaints & Quality | • (A) Organize testing of the cement / concrete at plant and independent test laboratory • (A) Resolve customer complaints / quality issues and enquiries by meeting the complainants and potential customers • (A) Visit customers sites, physically examine the material / site and test the quality of bags |
| KRA8 | Value Added Services | • Customized pre & post technical services. • Promotion of Building Products. |
| KRA9 | Brand Building | • Facilitating & organizing for lecture of Technical Consultant to key customer. • Facilitate / Organize study tour visit to Signature projects. |
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 5-15 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Team Lead - Claims(Hyderabad) at Aditya Birla Group.
This role requires around 5-15 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.