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Responsible for managing IFAs/BANKs/ NDs and achievement of the sales target expected from those set of distributors.
To ensure attainment of maximum market share from these set of IFAs/BANKs/ NDs
Job Context:/Job Challenges:
Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely – IFA, ND, PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing POS, creating new POS to increase distribution base is an important element of the retail business.
Activation – One of the most important aspects of the IFAs/BANKs/ NDs channel is to increase activation of the POS i.e. maximum POS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them to ensure that they remain consistently active with us is a challenge.
2. High Market Share – Creating top of the mind recall in the mind of the IFAs/BANKs/ NDs is another important challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share.
3. Training & Updation – To update the IFAs/BANKs/ NDs a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | To achieve the allocated equity and debt sales target | Profiling distributors and targeting them accordingly. Ensuring timely communication of information and personally meeting them periodically. generation, focussed group discussions with investors |
| KRA2 | To achieve the targeted amount of new SIPs | Focus on the unique offering in this segment to maximise sales. To communicate and educate the distributors about its advantages and potential as a tool for wealth creation |
| KRA3 | To ensure that the targeted number of new investors (folios) is added | Ensuring that maximum existing investors of all IFAs are investing with us. To support distributors in new initiatives to help them increase their client base. |
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 3-4 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Sr. Relationship Manager - Andheri at Aditya Birla Group.
This role requires around 3-4 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.