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Job Title
Branch Sales Manager
Business Unit
Retail Branch Banking (RBB)
Reporting To
Branch Head
Job Function and Role Type
Sales, Individual Contributor, Moderate/Extensive Travel
Version No
1.0
Job Purpose
Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share.
Key Responsibilities
Acquisition and Value Build Up
Achieve new acquisition value and number plan for retail current accounts.
Enhance overall value from the portfolio of customers handled.
Portfolio Management
Monitor portfolio health, activation, and AQB maintenance.
Engage customers through visits and resolve queries proactively.
Control attrition by monitoring balances.
Product and Market Penetration
Adopt profile-based selling for cross-sell of products/services.
Acquire new liability customers through portfolio referrals.
Conduct catchment activities for lead generation and market penetration.
Customer Engagement
Act on central triggers for value build-up and cross-sell.
Monitor portfolio as per Branch Sales Process.
Product Customisation
Collaborate with the product team to ensure right product fitment.
Provide inputs on competition benchmarking and product features.
Customise accounts to meet client requirements.
Operations
Ensure forms are filled accurately and processed within TAT.
Education:
Graduate, preferably with post-graduation in a relevant field.
Certifications:
NISM V-A Certification, IRDA Certification, NCFM Certification (Optional).
Key Competencies
Relationship management, presentation skills, communication, influencing skills, banking product knowledge.
Major Stakeholders
Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 4 - 6 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a RM-Retail Agri at HDFC Bank.
This role requires around 4 - 6 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to HDFC Bank's application process for this role.