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To lead the strategy and implementation of the customer-level policies as regards Cross-sell and Up-sell with an objective of having a direct measurable impact on the company¿s revenues and ABFSG as a whole.
To create an analytics environment where business decisions are data driven; liaison with various internal teams and external consultants for building propensity models and create an environment suitable for predictive modeling and its implementation. To help achieve the company¿s objectives as regards increasing the depth of penetration of a customer and increase customer level profitability.
Job Context:
Job Challenges:
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | To increase customer profitability through effective cross-sell and up-sell frame-work. | 1. Build a comprehensive and dynamic cross-sell and up-sell frame-work. 2. Periodically review performance and carry out experiments so as to test the hypothesis. 3. Coordinate across teams within and outside BSLI for effective implementation of the strategy and reverse flow of data and information. |
| KRA2 | To obtain buy-in from all the stake-holders and champion the overall process | 1. To establish dialogue with stake-holders like Direct Sales Force, Direct Marketing team, TPD etc. for process understanding 2. To seek periodic feedback on status of leads from the relevant stake-holder and the hierarchy. |
| KRA3 | Continuous Process Refinement for enhanced Marketing ROI | 1. To liaison with stake-holders and seek relevant feedback on processes. 2. To experiment refinement on pilot basis and rollout basis results of the pilot. 3. To enhance response / conversion rates and thereby positively impact Marketing ROI. |
| KRA4 | To develop an analytics based decision support system so as to arrive at key customer segments and build differentiated communication. | 1. To co-ordinate closely with all stake-holders and help people imbibe the analytics culture. 2. Champion the process creation and implementation. 3. To carry out continuous experiments and refine the same for sharper campaigns and store the same in the central knowledge repository. 4. To coordinate with the Operations and Technology functions in implementing of the above. |
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 13-18 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Regional Sales Manager - DM Kanpur at Aditya Birla Group.
This role requires around 13-18 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.