Job Description

Key Result Areas	Supporting Actions
Regional Sales Strategy	Work with NSM on designing zonal strategy considering regional factors, competitive forces and consumer preferences in a manner that supports achievement of national business goals Ensure cascade of zonal strategy and operational plans down the line for effective execution and alignment Scan the market and its competitive offerings on a periodic basis; report on and direct basis emerging trends and business opportunities for the unsecured segment
Business Growth & Profitability Management	Identify business growth opportunities at a zonal level, drive channel expansion and new account acquisition strategies to achieve business objectives Envisage business growth & cascade targets to implement sales strategies Augment the business volumes of Unsecured lending, manage ABG ecosystem, channel databases and tap them through existing relationships Drive relationships with key clients, faster TAT and cross selling initiatives in order to increase the client base of the zone Drive dual focus on sales volume and value (higher yield and margins) through the team Devise and deploy schemes at strategically timed intervals to bolster sales volumes/ value in sync with market developments and dynamics Analyze and review periodic MIS reports for disbursements, profits, NPAs, channel expansion, new product launches, new branches, new channel development, etc., communicate to NSM as well as down the line, and drive appropriate actions through the team
Operational Effectiveness	Drive process efficiencies and faster TATs through strong relationships with stakeholders across processes and functions, in order to support channel presence and customer base expansion Monitor and report on sales operations and productivity metrics to drive a high-performance sales culture Monitor SLAs, sales efficiencies and RoI of channels Encourage the implementation of improved processes and best practices in order to enhance operational productivity and drive channel strength and customer satisfaction
Distribution & Market Expansion	Engage with various corporate, ABG ecosystem and channel network stakeholders and develop/ drive a touch point management system for faster customer connectivity and loan processing-disbursement Effectively deploy schemes and prioritize sales of high revenue products and structures Conduct engagement programs and sales trainings to develop teams and channel partners
Risk Management	Support the risk and review process by reviewing the loan sanctioning and Disbursement process and documentation to ensure controlled operations Drive compliant Sales Operations and sound risk management via partnership with Risk team Liaise with the customers and the Risk team as required to provide regular information required for monitoring the creditworthiness of the proposals Manage portfolio activities augmenting and driving alignment with early alert strategies to reduce losses Proactively identify risks to maintain portfolio quality and liaise with channel partners, customers and the risk team in escalation cases, supporting coordination with systematic MIS on NPAs and credit trends
Team and Internal Stakeholder Management	Guide and develop ASMs and SMs to facilitate better channel management, customer acquisition and support, and help them to achieve superior performance standards Nominate teams for product, behavioral and negotiation trainings and work for self-development initiatives Proactively build and maintain relationships with key internal stakeholders for smooth cross-functional coordination

5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)

Area Sales Managers – Unsecured Business : Responsible for building the book size for own area of coverage and developing the Unsecured segment with a robust, balanced portfolio in line with assigned targets; to devise & execute operational tactics for effective DSA engagement, market share enhancement and achievement of business objectives; to work closely with National Sales Head and operationalize end to end Unsecured lending transactions with superior product delivery while ensuring credit quality of new acquisitions

Frequently Asked Questions

What are the eligibility criteria for the Regional Sales Manager job at Aditya Birla Group?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 7-13 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Regional Sales Manager at Aditya Birla Group?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Regional Sales Manager at Aditya Birla Group.

Is prior experience required for this position?

This role requires around 7-13 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Regional Sales Manager role at Aditya Birla Group?

You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.

Regional Sales Manager

Aditya Birla Group — Lucknow, LUCKNOW

Job Description

5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)

Frequently Asked Questions