Regional Marketing Manager - Hyd

Job Description

Job Description – Regional Marketing Manager | Gold Loan

Role Purpose:

- Act as the

marketing partner to the regional sales group

for the Gold Loan business.

- Drive

on-ground marketing back up

across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches.

- Enable branch teams with localized marketing interventions to improve

walk-ins, enquiries, visibility, and business acquisition

.

Key Responsibilities:

- Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs.

- Plan and execute

regional marketing initiatives

aligned to sales targets and catchment opportunities.

- Drive

lead generation programs

through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts.

- Strengthen

branch visibility and local market presence

through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives.

- Build and oversee the

BTL calendar

for the region in line with business cycles, festive opportunities, and market priorities.

- Execute on-ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant.

- Make sure effective deployment of

branch merchandising, POSM, branding material, and signage

across locations.

- Lead

marketing back up for new branch launches

, including pre-launch visibility, launch-day activation, and post-launch sustain plans.

- Oversee

promotional collateral, gifting, and sales back up material

for branches and field teams.

- Collaborate with internal stakeholders and external vendors for timely, high-quality, and cost-efficient execution.

- Track initiative effectiveness and back up business teams with insights on

lead generation, visibility impact, and local activation outcomes

.

- Adherence to regulatory and brand guidelines

Key Key outcomes

- Improved

branch walk-ins, enquiries, and local lead generation

- Stronger

catchment visibility and branch presence

- Effective execution of the

regional BTL and activation calendar

- Timely deployment of

branch branding, merchandising, and marketing back up

- Successful execution of

new branch launch campaigns

- Strong alignment and responsiveness to

sales and branch group qualifications

Desired Applicant Profile

- 6–10 years of experience in

regional marketing / field marketing / trade marketing / branch marketing

- Preferred background in

NBFC, gold loan, retail financial services, banking, or multi-location consumer businesses

- Strong experience in

sales-aligned marketing execution

- Proven ability to handle

multi-branch / multi-city regional marketing operations

Capabilities & Competencies

- Strong understanding of

BTL, hyperlocal marketing, lead generation, and branch visibility

- High execution orientation with the ability to oversee multiple markets simultaneously

- Strong stakeholder management across

sales, branches, marketing, and vendors

- Good commercial acumen with experience in

negotiating good deals

- Strong problem-solving, coordination, and follow-through capabilities

- Willingness to travel extensively across the assigned region

This opening is for the Regional Marketing Manager - Hyd position in R-Tech Park Goregaon.