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Job Title
Regional Sales Manager - Housing Loan
Business Unit
Retail Assets - Home Loans
Reporting To
Zonal Sales Manager / National Sales Manager - Home Loans
Job Function and Role Type
Sales, Supervisory
Version No
2.0
Job Purpose
Manage Home Loans business for a city/state and achieve assigned targets through a sales team. Drive recruitment, training, and productivity to meet business objectives.
Key Responsibilities
Drive Logins for Home Loans
Drive logins through SMs, HBL, DSA, and channels.
Conduct database calling and reference generation.
Engage in branch and catchment area activities.
Achieve Disbursal Targets
Achieve annual disbursal targets based on city categories.
Coordinate with HDFC Ltd for post-sanction documentation.
Drive calling on SUD cases and customer coordination.
Drive RM and PB Activation
Achieve RM activation of 40% and PB activation of 30%.
Engage RMs and PBs to scope customer bases.
Launch drives and provide training for better conversions.
Drive Insurance Penetration
Achieve 1.1% of disbursal target via insurance.
Collaborate with HDFC Life and HDFC ERGO teams.
Ensure periodic training for the sales team.
Drive CASA and Credit Card Cross-Sell
Achieve CASA and credit card targets based on city categories.
Review calling on customers for CASA cross-sell.
Provide continuous training to the sales team.
Drive Channel-Wise Growth
Ensure 20% disbursals from alternate channels.
Review channel-wise performance and lead quality.
Arrange training for channel partners to improve file quality.
Drive and Achieve Branch Targets
Ensure 80% of branches meet targets.
Follow branch sales processes and update MOM in Cogent.
Engage with branches for catchment area activities.
Drive SM and HBL Productivity
Ensure 80% of SMs meet targets after three months.
Achieve one fresh unit disbursal per executive monthly.
Provide training, conduct joint visits, and review team size.
Education:
Postgraduate with a background in sales and team handling.
Certifications:
None specified.
Key Competencies
Sales and influencing skills, product and process knowledge, planning and organizing, communication, knowledge of competition.
Major Stakeholders
Sales team, internal channels (branches, VRM, COP, Prime, PBK, Unified, BEU), external channels (DSA, connectors), HDFC Ltd Credit and Operations, HR.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0 - 1 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a RBB-Branch Mgr at HDFC Bank.
This role requires around 0 - 1 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to HDFC Bank's application process for this role.