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Job Title:
Sales officer-SL Initiative
Job Details:
Business Unit (PA): Sustainable Livelihood Initiative (SLI)
Team: Sales
Reports to: RM-SLI
Location: Pan India
Role Type: Individual Role
No of direct reportees: NIL
Travel Required: Yes
Job Band Range: S1-S2
JD Created date: 30-05-2025
Job Purpose:
The Sales Officer (SO) in SLI is the first line of contact for customers, acting as a financial advisor and relationship officer for existing and prospective bank customers.
SOs must engage with prospective and planned customers to offer group loans.
They are responsible for maintaining portfolio quality, ensuring timely repayments, and adhering to due diligence and compliance.
Job Responsibilities:
New Customer acquisition & retention:
Undertake surveys to identify potential areas (villages/wards) for SHG/JLG formation.
Collect participant profiles and form groups after orientation, creating baseline information.
Achieve core business productivity by adding NTB/NRTR customers as per plan and product mix (JLG/SHG).
Benchmark achievement of renewal numbers from the available renewal pool.
Collections:
Attend monthly call visits at SHG/JLG locations and complete reports.
Ensure set quality metrics for portfolio quality and collections.
Regularly collect EMIs from customers as per demand date.
Visit all not collected groups daily to ensure EMI recovery before the SI date.
Plan daily visits to delinquent groups (1-30 days) for resolution and regularization.
Ensure timely repayment from all customers; conduct immediate visits and engagement for delays/defaults.
Manage and service customers until taken over by other collection teams.
Portfolio Quality:
Offer cross-sell products to potential customers.
Manage customer relationships and service their banking needs.
Undertake regular field visits for engagement and servicing.
Code of Conduct:
Adhere to bank's guidelines, wear ID card in branch and field, and follow grooming standards.
Strictly avoid password sharing and cash handling with customers.
Maintain professional relations, avoiding personal associations with customers/relatives.
Adhere to compliance related to salary accounts, avoiding transactions with colleagues/customers from staff salary account.
Educational Qualifications:
Graduation & above
Key Skills:
Communication and Interpersonal Skills
Banking Product & Process Knowledge
Experience Required:
NA
Major Stakeholders:
NA
Job Responsibilities:
Undertake surveys to identify potential areas (villages/wards) for SHG/JLG formation.
Collect participant profiles and form groups after orientation, creating baseline information.
Achieve core business productivity by adding NTB/NRTR customers as per plan and product mix (JLG/SHG).
Benchmark achievement of renewal numbers from the available renewal pool.
Attend monthly call visits at SHG/JLG locations and complete reports.
Ensure set quality metrics for portfolio quality and collections.
Regularly collect EMIs from customers as per demand date.
Visit all not collected groups daily to ensure EMI recovery before the SI date.
Plan daily visits to delinquent groups (1-30 days) for resolution and regularization.
Ensure timely repayment from all customers; conduct immediate visits and engagement for delays/defaults.
Manage and service customers until taken over by other collection teams.
Offer cross-sell products to potential customers.
Manage customer relationships and service their banking needs.
Undertake regular field visits for engagement and servicing.
Code of Conduct:
Adhere to bank's guidelines, wear ID card in branch and field, and follow grooming standards.
Strictly avoid password sharing and cash handling with customers.
Maintain professional relations, avoiding personal associations with customers/relatives.
Adhere to compliance related to salary accounts, avoiding transactions with colleagues/customers from staff salary account.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0 - 1 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a IRM-Credit Monitoring & EWS Mgr-SME at HDFC Bank.
This role requires around 0 - 1 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to HDFC Bank's application process for this role.