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Summary- Looking for a growth leader who can drive insurance cross-sell across Life, Health, General, and Motor Insurance products using ABCD's existing customer base. The role requires expertise in customer segmentation, analytics, customer profiling, propensity based targeting, and personalized marketing. The candidate will work closely with product, analytics, marketing, and partner teams to enhance customer penetration, drive policy issuance, improve renewals, and maximize customer lifetime value. The role carries end-to-end ownership of cross-sell revenue and business outcomes.
ROLE & RESPONSIBILITIES 1. Define and deliver the cross-sell strategy for Life, Health, General, Motor and other insurance categories across ABCD’s existing customer base.
2. Own incremental premium, revenue, policy issuance, cross-sell penetration, renewals, retention and profitability outcomes.
3. Segment customers using consent, demographics, life stage, product holdings, behaviour, protection gaps and propensity signals.
4. Build customer personas and need-based propositions that match insurance solutions to relevant customer cohorts.
5. Partner with Analytics to create propensity models, pre-approved/pre-qualified offers, next-best-action logic and unified offer marts
. 6. Design hyper-personalized campaigns across app, CRM, outbound, assisted and partner channels with Marketing and Product teams.
7. Own the end-to-end funnel from cohort selection and engagement to lead management, quote, issuance, renewal and retention.
8. Improve conversion through funnel diagnostics, A/B tests, channel optimization, sales enablement and closed-loop feedback.
9. Work with insurers and internal teams to strengthen product propositions, partner contribution, service quality and fulfilment economics.
10. Drive renewal, repeat purchase and multi-category penetration to increase customer lifetime value and portfolio stickiness. 11. Ensure consent, suitability, disclosure, regulatory, compliance and customer-protection requirements are followed across campaigns and journeys
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 12-20 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Head - Insurance Cross-sell at Aditya Birla Group.
This role requires around 12-20 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.