Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD  

Business

Health Insurance

Unit

Aditya Birla Health Insurance Company Ltd

Location

Mumbai

Poornata Position Number of the job 

Reports to: Poornata Position Number

Poornata Position Title of the job 

Lead Banca Strategy

Reports to: Poornata Position Title

Head - Bancassurance, TPD ,Online Partners and Fintech 

Function

Sales & Marketing

Reports to: Function 

Sales & Marketing

Department

Sales CDO Office 

Reports to: Department 

Sales CDO Office

Designation of the Employee 

AVP

Designation of the Manager  

Head - Bancassurance, TPD ,Online Partners and Fintech 

Date of writing/updation of JD

August 2025

1)  Job Purpose: Write the purpose for which the job exists (in 2-3 lines)  

To analyze the market – competition, customer needs and spread to create / propose new business strategies in terms of increase in distribution reach, distribution models, product mix. The role would also involve designing and implementing new initiatives with an objective to improve penetration and gaining market share to achieve the company objectives of high growth and becoming the market leader. To achieve these, he would also work with other functions like operations and finance to streamline the back-end processes to ensure better customer service, support to sales force in terms of required MIS, better partner integration and faster resolution of process challenges.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.  

Metric

Metric

Units

FY18

FY19

FY20

Direct Team

Manager Dist. Dev – TPD

No.

2

2

2

No of Employees impacted

Corporate Salary & Branch Banking

No.

154

209

308

Telesales & Asset

No

33

86

127

Total

No

187

295

435

FLS Productivity

Corporate Salary & Branch Banking

Lakh per month