Digital Marketing Manager
Aditya Birla Group — Mumbai, MUMBAI
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Job Description
Manager – Digital Marketing & Customer Analytics
Experience: 3–4 Years
Role
We are looking for a Digital Marketing professional with hands-on experience in managing digital campaigns, campaign analytics, website optimization, and Customer Data Platforms (CDP). The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
- Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
- Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
- Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
- Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
- Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.
Skills & Experience
- 3–4 years of experience in Digital Marketing, Customer Analytics, or Martech.
- Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
- Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.
- Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Microsoft Excel.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
- Experience in BFSI, NBFC, Housing Finance, or Fintech will be preferred.
Frequently Asked Questions
What are the eligibility criteria for the Digital Marketing Manager job at Aditya Birla Group?
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 4-5 Years years of relevant experience expected for this role.
What are the primary responsibilities of a Digital Marketing Manager at Aditya Birla Group?
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Digital Marketing Manager at Aditya Birla Group.
Is prior experience required for this position?
This role requires around 4-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
What skills are important for this role?
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
How do I apply for the Digital Marketing Manager role at Aditya Birla Group?
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.
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