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Position purpose
This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.
Position context & Key challenges
Position context/Job Challenges:Organizational Context
ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and delivering services to clients, including web-based services, e-commerce, and payments facilities and allied activities.
ABC Digital is building an omni-channel based D2C platform (website and app) to acquire new clients and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch clients.
ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing clients by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.
Key Challenges:
Making inroads into ABG ecosystem
Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD
Identifying business opportunities to scale business and drive topline from these premises
Delivering services w.r.t financial products to people in these premises
Delivering after sales services in these premises
Apart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory
Regular visits to ABG Plants/Factories near base branch location to make sure sourcing from ABG employees & their families, nearby townships
Ability to identify key influencers and build relationships with plant heads/local population in the worksite area
Willingness to travel often at a set frequency to the plant/factory location
Ability to connect with multiple levels/types of people- top senior management to plant workers- with clear understanding of their value & need system
Good and clear communication regarding financial awareness, product features, key differentiators of ABC product suite
Ability to navigate ambiguity and unchartered path without constant monitoring/supervision
Disciplined and dedicated and persistent- especially in new environment conditions
Willingness to go out of one's way to provides superior client service to ABG employees and workers, keeping the client at the centre of every thought, word & action
Core result areas
KRA (Accountabilities) (Max 1325 Characters)
Assisting Actions (Max 1325 Characters)
KRA1
Sales Productivity
Driving topline in the assigned productivity
Reaching business targets
Upholding a healthy product mix
KRA2
New Client Acquisition
Increase client acquisition in the assigned territory
Acquire new clients while identifying cross-sell and up-sell opportunities with existing clients and increasing no of products sold per client
KRA3
Operational Effectiveness
Track and make sure efficient business processes/ operations across the Client Lifecycle (Sourcing, Approval, Servicing, Collections)
Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
Adopt improved processes and best practices in order to enhance operational effectiveness, productivity and overall business contribution of DSAs for ABHFL
KRA4
Market Intelligence & Competition Awareness
Keep a close watch on the market to tap into new business opportunities
Continuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competition
Keep sharing market/competition updates to the seniors and management to help the company informed and stay ahead of competition
KRA5
Self Development
Invest in self learning and capability building
Leverage online/offline learning and development platforms for sef development
This opening is for the Credit Manager - Retail- Amritsar position in Panipat.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 3-6 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Credit Manager - Retail- Amritsar at Aditya Birla Group.
This role requires around 3-6 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.