Campaign Manager

Business 

Aditya Birla Capital 

Unit 

Aditya Birla Health Insurance

Location 

One World Center, Mumbai 

Poornata Position Number of the job  

 To be updated

Reports to: 

Poornata Position Number 

 00231822

Poornata Position Title of the job (30 characters max) 

Distribution Development Strategy – Direct Sales

Reports to: 

Poornata Position Title 

 Head - Direct Sales

Function 

Sales 

Reports to: Function  

Sales 

Department 

Digital Sales 

Reports to: 

Department  

Digital Sales 

Designation of the Employee  

 Deputy Chief Manager- G2R Strategy

Designation of the Manager   

Head - Direct Sales 

Date of writing/updation of JD 

22^nd April 2026 

1)  Job Purpose: Write the purpose for which the job exists (in 2-3 lines)  (_{Max 1325 Characters)} 

Drive business performance and operational excellence for the Direct Channel through robust performance management frameworks, incentive governance, business analytics, profitability tracking, and recognition programs. The role will support leadership decision-making by driving performance dashboards, business insights, competition benchmarking, and key business initiatives focused on growth, productivity, and channel profitability.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.   

Business Workforce Number  

(Max 254 Characters)   

 7200

Unit Workforce Number 

(Max 254 Characters)   

 7200

Function Workforce Number   

(Max 254 Characters)   

 4000

Department Workforce Number   

(Max 254 Characters)   

 50

Other Quantitative and Important 

Parameters for the job: Budgets/ 

Volumes/No. of Products/Geography/ 

Markets/ Customers or any other parameter  

 Management of Direct Channel performance metrics, incentive spends, productivity tracking, profitability monitoring, sales analytics, R&R governance, and competition benchmarking across multiple business lines and geographies

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters) 

The Direct Channel operates in a highly competitive and rapidly evolving health insurance landscape where business growth, productivity, profitability, and customer acquisition efficiency remain key focus areas. The role requires balancing topline growth with sustainable profitability while ensuring performance governance across multiple sales teams and business segments.

One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling data-backed decision-making for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and financial prudence.

Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role.

The incumbent will work closely with Sales, Finance, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel.