To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.
**1. Product & Business Growth**
* Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
* Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
* Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import
**2. Partnerships & Operations**
* Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
* Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
* Coordinate with Operations for order processing, reconciliation, and customer queries
**3. Customer Engagement & Education**
* Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
* Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
* Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions
**4. Data & Insights**
* Track funnel - Discovery > Product Page > Cart > Payment > Allotment
* Use Clevertap / Amplitude / Mixpanel for user behavior analysis
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Eligibility typically includes the qualifications and experience outlined in the job description above, with around 2-10 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Business Manager - Fixed Income at Aditya Birla Group.
This role requires around 2-10 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.