BUSINESS DEVELOPMENT MANAGER - DELHI WEST

PERFORMANCE GOALS AND OBJECTIVES
Achieves sales objectives by implementing strategies plans and reviews; maintaining customer-
service standards; resolving problems for the assigned area.

KEY MONITORING AREAS

Sales Related Responsibilities
He/she would be assigned a number of branches and would generate sales for them.
He/she would be responsible for generating business and leads through outbound sales activities and tie ups
with potential POS.
He/she would be responsible for achievement of targets of all products (assigned to them) for the branches in
conjunction with the branch staff.

Marketing Related Responsibilities
He/she would be responsible to ensure that none of his assigned branches are in the weak and loss making
category, and would coordinate with the marketing department for business promotional activities for
improvement of these branches.
He/she would also co-ordinate the marketing effort in conjunction with other BDOs and provide proactive feed
backs on market response.
He/she would also be responsible to ensure viability of marketing activities carried out and provide feedback to
the management of the customer response.
He/she would also monitor closely the competitor activities and provide feedback for proper response from the
management.
He/she would also focus on new customers acquisition from ‘Point of Sale’ tie-ups with organizations in their
catchment areas.
He/she would Support branch managers in mapped branches for marketing activity.
Functioning
He/she would also identify and target HNI’s investors, traders and corporate for gold bonds and NCDs.
He/she would leverage the customers base of the mapped area to generate additional Follow-up with customers
for clarifications and additional documentation.
He/she would accompany the customer to the respective branch, if required.

KEY RESULT AREAS
Business target achievement of the assigned region
Bringing weak branch to the desired performance as set by the company
Ensuring ROI of marketing activity conducted and achievement of business growth
Cost control