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Position purpose
The purpose of this job is make sure achievement of business targets and enhancement of profitability of the assigned branch by delivering effective leadership, planning resources, monitoring people performance & market changes & making sure timely operations back up to make sure smooth functioning.It also includes distribution building, retail development and recruitment of FLS and Advisors.
Position context & Key challenges
Position context & Challenges:
While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalised service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by building specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016.
ABHICL has entered the competitive health insurance market with an aim to expand the category to wider client segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to make sure a client’s experience of our proposition is continuous and seamless.A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy
A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1
ABHICL serves as an enabler and influencer of health and healthcare choices that clients make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products.
ABHICL’s vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experience of its clients & employees.
Challenges –
Distribution reach will be the key to future growth acceleration for insurance companies as existing geographies get saturated and the focus shifts to new under penetrated geographies.
Effective distribution reach into newer geographies, alternate distribution channels, innovative products, targeting new segments are the key challenges in this industry and will be the key drivers in the future.
Core result areas
KRA (Accountabilities) (Max 1325 Characters)
Assisting Actions (Max 1325 Characters)
KRA1
Make sure budgeted capacitation of FLS & reach assigned business target by making sure performance of assigned FLS with respect to recruitment of Advisors & achievement of business targets.
Sharing good sales practices.
Mentor, coach, and handhold FLS by observing and demonstrating sales/recruitment calls.
Sustain the Sales Report on Introduction and Issued Business
KRA2
Make sure renewal targets are met and business health for the allotted branch so that functional goals are achieved.
Oversee sales force attrition as per bench mark.
Sustain quality of business for better renewals.
KRA3
Drive local sales promotion effort for to back up group members in reaching business targets
Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.
Driving various contests
KRA4
Relationship Management (Internal & External) to drive performance.
Make sure reaching of communication to the advisors of his group about new product, schemes, clubs, etc. (using FLS as key point of contact).
Visit top advisors in regular intervals.
This opening is for the Branch Manager - Agency Sales - Kalyan position in ABHI Navpada Thane.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 6-9 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Branch Manager - Agency Sales - Kalyan at Aditya Birla Group.
This role requires around 6-9 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.