Job Description

Job Purpose

The Area Sales Head is responsible for driving business growth, profitability, and portfolio quality across the assigned geography by leading the SME Retail Emerging Markets business. The role focuses on acquiring MSME customers, expanding channel partnerships, ensuring superior customer experience, maintaining portfolio quality, and developing high-performing sales teams while delivering sustainable business growth.

2. Key Responsibilities

Business Growth

Drive SME secured and unsecured lending business across Madurai and adjoining markets.
Deliver disbursement, revenue, profitability, and portfolio growth targets.
Develop annual and quarterly sales strategies aligned with business objectives.
Build strong market penetration across assigned territories.

Sales Management

Drive sourcing through Direct Sales Teams, DSAs, connectors, CA networks, builders, and referral channels.
Ensure healthy sales funnel management.
Improve lead conversion and productivity.
Monitor branch-level business performance.

Portfolio & Credit Quality

Maintain healthy portfolio quality.
Ensure sourcing within prescribed credit policies.
Work closely with Credit, Risk, Legal and Operations for timely approvals.
Monitor delinquency and collection efficiency.
Drive early warning monitoring for stressed accounts.

Customer Acquisition

Acquire MSME customers across Manufacturing, Trading and Services segments.
Build long-term customer relationships.
Increase wallet share through cross-selling.
Ensure superior customer experience and quick turnaround time.

Channel Development

Identify and onboard quality DSAs and channel partners.
Strengthen partnerships with Chartered Accountants, Builders, Property Consultants and Business Associates.
Conduct partner engagement programs.
Drive channel productivity.

Team Leadership

Lead Location Managers and Relationship Managers.
Recruit, train and develop high-performing sales teams.
Conduct performance reviews.
Improve productivity through coaching and mentoring.

Business Governance

Ensure adherence to RBI and company policies.
Maintain operational controls.
Ensure compliance with audit requirements.
Drive ethical selling practices.

MIS & Performance Management

Review daily sales performance.
Track productivity metrics.
Analyze portfolio trends.
Prepare business forecasts.
Present monthly business reviews.

Frequently Asked Questions

What are the eligibility criteria for the Area Sales Head- SME- EMR MKT - Madurai job at Aditya Birla Group?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 6-10 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Area Sales Head- SME- EMR MKT - Madurai at Aditya Birla Group?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Area Sales Head- SME- EMR MKT - Madurai at Aditya Birla Group.

Is prior experience required for this position?

This role requires around 6-10 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Area Sales Head- SME- EMR MKT - Madurai role at Aditya Birla Group?

You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.

Area Sales Head- SME- EMR MKT - Madurai

Aditya Birla Group — Madurai, MADURAI