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2-BAN.SL.1.1.1 BSLI – Confidential
Job Description
HayGroup ??
1
Job Title
Cluster Manager HDFC Bank
Function
HDFC Branch Banking
Department
HDFC Channel
Reporting To
(Title)
Circle Relationship Head HDFC Bank
Job Band JB 10
Superior's Superior
(Title)
Zone Relationship Head – Relationship HDFC
Unit
Birla Sun Life Insurance
Location
Zone Office
Business
Life Insurance
Date
February 9th 2018
2-BAN.SL.1.1.1 BSLI – Confidential
Job Description
HayGroup ??
2
1) Position purpose
To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, to
convince the relationship so they can convince their client to invest in Birla Sunlife Insurance.
To make sure all the pre and post sales back up and services to the relationship as well as to the
clients along with the group dedicated to the relationship. Make sure not only reaching the target but
also to make sure there is a consistent growth in the business every quarter.
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on?
Dimension Remarks
1. Manpower (Nos.)
10-11 depending Branch Spread
2. Business Impact Xxx
a. Target - (Individual )
Annualized Premium (AVG)– 5-
10 Cr
Complete accountability of the
Sales Target of the Vertical
which has a direct impact on the
Relationship's top-line target.
b. Client Complaints 0 Client Complaints
At HDFC Client Complaints
are critical and hence every
vertical head will look personally
c. Persistency
80% Premium Persistency
80% Policy Persistency
Drive 13 month Rolling Premium
Persistency
3) Position context & Key challenges
(What are the specific aspects of the job that deliver a challenge to the jobholder in the
context of the Unit/Zone?
Key Challenges for the role –
? Market Volatility as BSLI predominantly sell unit linked policies
? High dependency on HDFC Branch Banking Model in Open Architecture who may have their
own priorities so alignment is the key.
? Balancing between the process requirement and expectations of the Channel partners
4) Principal Accountabilities
Accountability Assisting Actions
Reach Targets (Premium & Revenue) in order to
contribute in overall growth of the company
1. Continuous interaction with the channel
partners ( Multiple Branch Heads of the Bank)
2. Mapping all the key decision makers and
2-BAN.SL.1.1.1 BSLI – Confidential
Job Description
HayGroup ??
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making sure that the same information is shared
with the RH/ZH
3. Aggressively downloading all the RnR activities
running by the organisation.
4. Create Innovative ways to have Branch
Activities to increase the client
penetration
Executes smooth function of the sales and other
processes in order to maximise business potential.
1. Communicate any process change or change in
any rules and regulations by the help of
different training module.
2. Make sure that actual sales and service aspects
including sales calls, issuance and complaint
handling are carried out without any blocks
Relation Ship Management: Open Architecture
1. To Handle Bank clients qualifications with
the best services and products ranges
2. To be equipped with insurance and Bank
Products knowledge
To oversee the relationship at all the levels to
have the desire out-puts.
Building new business opportunities within the
allocated area/relationships in order to maximise
the productivity / Top Line
1. Identify innovative methods working with the
relationship to enhance penetration of the
database
2. FLS Review Mechanism to have 40% Activation
with 2 Case / Active @ 50K ATS to be focused
3. Make sure Product Mix - Trad 50% : ULIP 40% :
Term 10%
4. 15% Business More than TATA Deliver inputs
for new products & Sales Pitch, basis an indepth
understanding of Channel needs
5. Identify training needs for the in-house and
channel partner group
Execute the right method of business acquisition
in order get the profitable mix for the
organisation
1. Scrutinise the business on regular basis and
give the relevant information to superiors
2. Interact with the clients through welcome
calls
Reach Persistency targets as per the company
norms so that renewals take place on time
1. Communicate with clients and
2. resolve queries as and when required to
make sure that renewal takes place on time
2-BAN.SL.1.1.1 BSLI – Confidential
Job Description
HayGroup ??
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5) Relationships (If Applicable)
Internal Frequency Nature
Back up Executive's
Trainers
HR
Issuance Coordinator
Client Service
Daily
Monthly
As and When
Required
Daily
As and When
Required
To Log-in and receipting Policies.
For arranging trainings for the group as
well as for the relationships.
Mainly recruitments and man power
related issues.
To Make sure the policies are Issued on
time.
Service related issues.
External Frequency Nature
Relationship
Daily
Business Development and to make sure
the smooth sailing,
7) Organizational Relationships (Separate Annexure to be
Attached)
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Job Analyst
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This opening is for the Area Manager-HDFC BB-Thrissur position in Thrissur.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 3-5 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Area Manager-HDFC BB-Thrissur at Aditya Birla Group.
This role requires around 3-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.