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| S. No. | Key Result Areas | Detailed Actions |
| 1. | Conversion to Franchisee Stores jointly with Sales team | a) Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners |
| b) Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier | ||
| 2. | Evaluating Retail Excellence Score (RES) and working on driving the same | a) Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc., |
| b) Audit of Franchise retail excellence score on quarterly basis | ||
| c) Creating awareness and importance of RES among franchise | ||
| 3 | Support Delivery of All Marketing, VM Campaigns and focused product sales | a) Support sales of Focussed products via placement, display and promotion through colour consulting and painting services |
| b) Monitors effectiveness of VM arrangement at stores and recommends changes. | ||
| c) Executes Marketing/ promotional campaigns for the Franchise Partner | ||
| 4 | Plan Franchise Launch & coordinate Upgrade | a) Coordinate the store launch plan and monitor the launch / opening process for smooth operations |
| 5 | Monitor Business Performance of Franchise Stores. | a) Monitor new store performance with required handholding for first 6 months |
| b) Drive various measures/ plan to improve the underperforming stores | ||
| c) Drive sales of Focused Value-added Products / Services through Franchise Stores | ||
| d) Track ROI of Franchise Stores – through keeping a close watch on sales and cost implications | ||
| 6 | Relationship Management and Conflict Management with Franchise Partners | a) Building Relationship with Top Franchise Partners in the territory |
| b) Conflict Management within Franchise and non-Franchise stores | ||
| c) Coordination with sales team for quick resolution of conflict and escalated issues | ||
| 7 | Training | a) Training of Franchise Dealer staff on Company systems and processes |
| b) Train the staff on increasing conversions, upselling, cross selling and improving customer handling | ||
| 8 | Tally & EDC Installation & Adoption | a) Ensure all the stores get Tally installed after readiness and EDC machine also gets installed. |
| b) Consent form for EDC to be collected from all finalized stores during agreement signing. | ||
| c) Drive integration & Adoption for EDC & Tally across all stores | ||
| 9 | Paint Consultant | a) Hiring of PCs in a coordination with RD Zonal Associate hiring team |
| b) Drive productivity for PCs across all the stores ensure they are filing the required CRM data on time | ||
| c) Manage performance of PCs though regular follow ups and review |
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 2-6 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Area Franchise Manager- Vellore at Aditya Birla Group.
This role requires around 2-6 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.