ABHFL - Sales Manager-Informal - Biaora

Job Description

Position purpose

The purpose of this job is to plan Area Sales Manager and business growth with the Lead (UBS) and meet stated targets considering local variances and competitive dynamics.

Create and oversee Home Loan sales at respective region to establish new relationships by originating leads from and oversee Ultratech Channels like (Ultratech Depots, Dealers, and Ultratech Business Solution Dealers) through SRO / RO.

To identify and establish new locations, micro market for Informal and small ticket Home Loan.

To establish and oversee a group of Senior Relationship Officers and Relationship Officers across the area mapped to establish business: The product portfolio includes Home Loan This role takes joint approval decisions with Risk counterpart as per approval matrix, and partners with Risk, Operations and Sales Governance teams to make sure portfolio health.

It supports business profitability by identifying and addressing underperformance, adopting/ proposing process improvements, capitalizing on channel optimization opportunities, etc. It serves as a point of escalation for specific cases/ exception handling and supports the removal of bottlenecks at the regional level. It also drives cross-selling across ABHFL and ABFSG products/ solutions in the region as per agreed zonal plans and unique client qualifications

Position context & Key challenges

Key Aspects:

Part of the Aditya Birla Capital Limited, Aditya Birla Housing Finance Limited (ABHFL) is registered with the National Housing Bank as a housing finance company under the National Housing Bank Act, 1987. The company offers a complete range of housing finance solutions such as home loans, home improvement and home construction loans, balance transfer and top-up loans, loans against property and construction finance. The company acquired its license on 9th July 2014 and has aggressive growth plans.

ABHFL has grown at a steady rate while reporting good asset quality despite challenges in the operating environment. While the industry is dominated by five large groups, there has been an emergence of segment like Small Ticket Home Loan and self-employed borrowers, given the high potential in these segments. Despite increased focus by banks, HFCs have been able to sustain their share in the mortgage market and is poised for rapid growth and plans to grow 5X (40,000 Cr) in the next 5 years. This shall take ABHFL within the top 5 percentile of HFCs in the country.

The ABHFL Sales organization works broadly with 3 client segments retail (individual) clients, institutional clients (for retail and institutional loan consumers) and builders (for both retail tie-ups and construction finance), with a major share of the business coming from retail clients. Client segments can also be divided into Salaried and Self-employed, with both of these having very different preferences and needs.

Position context

Key Aspects:

The UBS vertical provides long-term Home Loan by originating leads through UltraTech Channels and Open Market clients for Small ticket Home Loan and Informal Lending.

Delivering housing finance (to buyers), Loan against Property, Commercial Property Purchase, Lease Rental Discounting and Construction Finance (to builders) solutions, ABHFL caters to a diverse range of client segments through its various service offerings. Additionally, being predominantly retail driven, the business is characterized by high volume of loan transactions and client relationships. As a result, ABHFL business performance is strongly impacted by people, process and organizational efficiencies, alongside core business drivers such as product/ solution quality, channel and client relationship management and risk management.

Key Challenges

To create a sales operating plan with the group, considering local factors impacting business, such as competitor presence, existing relationships, new prospect opportunities, etc., aimed at reaching sales targets

To grow market share as a new brand against established competition, overcoming competitive pressures to create book of desired size for the branch/ city

To constantly upgrade financial & operational know how of self and group members on industry dynamics, effective negotiation and relationship building, and efficient loan processing for upholding lasting relationships with clients while making sure portfolio health and profitability

To make sure loan conversion/ sanction/ utilization percentages are high and an appropriate sourcing funnel is built to meet targets

To make sure credit quality and effective portfolio selection/ pre-screening thereby minimizing potential NPAs

To make sure compliant sales operations at all times, despite sales pressures and market cycles

Enabling Skill Sets & Qualifications

Critical skill sets required to meet these challenges include business and commercial acumen, group management and communication, execution capabilities, product-market understanding, and operations integration & controlling capabilities.

Education & experience required to fulfil this profile are a postgraduate with minimum 6 - 8 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 3 - 4 yrs experience should be in HFC sales.

Core result areas

KRA (Accountabilities) (Max 1325 Characters)

Assisting Actions (Max 1325 Characters)

KRA1

Branch Sales Planning & Management

Work with Regional Sales Manager on devising the branch sales plan and group approach for reaching targets, considering product-environmental factors, competitive forces and local trends, and cascade the same to the branch group(s)

Track industry and market developments, scanning the local market and competitive offerings on a periodic basis

Oversee end to end branch operations and performance, covering all aspects such as sourcing, effectiveness, governance, productivity, channel management, etc.

Report on and direct teams basis emerging trends and opportunities

Oversee day-to-day branch operations and administration

Deliver data for, compile and review periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to Regional Sales Manager - ABHFL as well as to group members

KRA2

Client Acquisition/ Engagement

Identify local business growth opportunities, drive expansion and new client acquisition initiatives to create a book of targeted size

Work closely with group members, hand-holding critical/ complex transactions to make sure favorable closure with client satisfaction

Communicate sales targets and deliver group members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts

Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure

Deploy efforts/ initiatives in consultation with Regional Sales Manager ABHFL, arising from client satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas

Propose and deploy approved solutions and schemes to drive sales and enhance profitability, making sure dual focus on sales expansion and cost optimization

Serve as a point of escalation and oversee client complaints/ grievances effectively, intervening especially for key relationships

KRA3

Operational Effectiveness

To drive adoption of efficient business processes/ operations across the Client Lifecycle (Sourcing, Approval, Servicing, Collections)

Oversee local distribution across channels, interfacing with senior/ critical partners/ stakeholders as required for smooth operations

Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance) and efficient operations

Drive high performance by reinforcing focus on business and sales growth objectives, effective client engagement, monitoring sales operations and productivity metrics, and delivering back up and guidance as required

Drive the implementation of improved processes and best practices in order to enhance operational effectiveness, productivity and overall business impact

KRA4

Cross-Selling across ABC products

Drive activities and initiatives in the group as per cross-selling strategy agreed with Regional Sales Manager ABHFL

Drive alignment to the adopted Cross-Selling strategy by assisting group members with requisite communications, training, guidance, etc. as required

KRA5

Group and Internal Stakeholder Management

Guide and establish group members for enhanced client acquisition and engagement efforts, helping them reach superior performance standards and handholding where required

Nominate teams for relevant technical and behavioral trainings/ seminars and work on self-development initiatives

Proactively liaise with internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives

KRA6

Portfolio & Risk Management

Work with the Risk, Operations and Sales Governance teams to make sure adherence to risk management and control mechanisms

Back up risk and review process through the credit approval process and by reviewing the loan sanctioning, disbursement process and documentation to make sure controlled operations

Review financial risk via evaluation of city/ branch operations MIS and Data Analytics reports

Drive compliant Sales Operations and sound risk management via partnership with Risk, Operations and Sales Governance teams, and necessary communication and guidance drive timely PDD closures and collections

As part of Relationship Maintenance with institutional clients, review reports on client accounts, business performance, etc. and liaise with Risk while guiding group on delinquency cases

Train and guide the group for alignment with adopted early alert strategies to reduce NPA risks and losses

Make sure systematic MIS on NPAs and credit trends, delivering inputs on possible risks that could impact portfolio quality

This opening is for the ABHFL - Sales Manager-Informal - Biaora position in Poddar Complex - Sagar.