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Job Title: Senior Manager – Strategic Marketing & Communications
Place of Work: Mumbai
Function: Credit Cards
We are looking for a marketing professional who can operate at the intersection of strategic communications, customer experience and cross-functional program delivery. The role owns high-visibility marketing and communication initiatives end-to-end — from defining the problem and shaping the narrative to aligning senior stakeholders and driving execution to closure. It acts as a strategic extension of the Marketing Communications function, enabling the team to take on larger, more complex programs while maintaining a high bar on customer communication quality.
· Own the communication strategy for major product launches, portfolio initiatives and customer journeys, including messaging frameworks and customer-first narratives across touchpoints.
· Set the content strategy for large customer communication programs, partnering with the execution team on day-to-day production.
· Review and elevate customer-facing communication, balancing customer experience, business objectives, brand standards and regulatory requirements.
· Lead complex, cross-functional initiatives from problem definition through execution and closure.
· Build workplans, milestones, ownership structures and governance mechanisms, and keep multiple workstreams moving.
· Identify risks, blockers and dependencies early and drive them to resolution.
· Build trusted relationships across the Credit Cards business and central functions — Product, Technology, Operations, Risk, Compliance, Legal and CX.
· Represent Marketing Communications in senior forums and drive alignment where priorities, timelines or perspectives differ.
· Develop executive-ready presentations, strategy documents and decision papers that translate complex data and customer insight into simple, compelling narratives.
· Lead senior-level agency relationships — setting strategic direction and briefs rather than executional feedback — and hold partners accountable for quality, speed and impact.
· Mentor junior team members on structured problem solving, stakeholder management and executive storytelling.
· Create repeatable frameworks, templates and ways of working that improve team effectiveness.
· Thinks like a consultant, communicates like a marketer, executes like an operator.
· Can independently build an executive presentation or strategy narrative with minimal direction.
· Holds their own with senior leaders and brings a point of view, not just execution support.
· Comfortable with ambiguity, competing priorities and fast-moving environments.
· Zooms out to the strategic picture and in on execution detail as required.
MBA / PGDM from a leading business school preferred, with a strong undergraduate academic record.
· 5–7 years in marketing, product marketing, brand, strategic communications, consulting or program management.
· Experience working with senior leadership and complex cross-functional teams.
· Banking, Financial Services, FinTech or Insurance experience preferred, not mandatory.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0-2 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Senior Product Manager-Credit Cards Marketing at IDFC FIRST Bank.
This role requires around 0-2 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.