Senior Digital Marketing Manager

Job Description

Job Requirements

About the Role

As a Senior Digital Marketing Manager in the Marketing function, you will be responsible for leading the strategic planning and execution of digital marketing initiatives. You will collaborate with cross-functional teams to align marketing efforts with business objectives, manage a team of digital marketers, and identify growth opportunities through market and competitor analysis. This role requires a blend of leadership, analytical thinking, and creativity to drive impactful digital campaigns and brand visibility.

Key Responsibilities

Primary Responsibilities

Lead the strategic planning and execution of digital marketing initiatives across channels.
Collaborate with internal departments to develop integrated marketing campaigns that support business goals.
Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
Monitor and optimize digital marketing campaigns to maximize ROI and effectiveness.
Stay updated on industry trends, tools, and best practices to ensure the team remains competitive.
Develop and maintain strong relationships with key stakeholders, including external agencies and vendors.
Design and implement brand marketing strategies aligned with the organization’s vision and objectives.
Manage and mentor a team of digital marketers, including hiring, training, and performance evaluation.

What We Are Looking For

Education

Graduation in any discipline.
Post-graduation in MBA or any.

Experience

Minimum 5 to 8 years of relevant experience in digital marketing, with demonstrated leadership capabilities.

Skills and Attributes

Strong understanding of digital marketing channels, tools, and performance metrics.
Proven experience in campaign strategy, execution, and optimization.
Excellent leadership, communication, and stakeholder management skills.
Analytical mindset with the ability to derive insights from data and translate them into action.
Ability to manage multiple projects and teams in a fast-paced environment.
Creative thinking and a passion for innovation in digital marketing.

Frequently Asked Questions

What are the eligibility criteria for the Senior Digital Marketing Manager job at IDFC FIRST Bank?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0-2 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Senior Digital Marketing Manager at IDFC FIRST Bank?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Senior Digital Marketing Manager at IDFC FIRST Bank.

Is prior experience required for this position?

This role requires around 0-2 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Senior Digital Marketing Manager role at IDFC FIRST Bank?

You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.

IDFC FIRST Bank — Mumbai, MUMBAI