Relationship Manager - Farmer Finance

Essential Services: Role & Location fungibility

At ICICI Bank, we believe in serving our customers beyond our role definition, product boundaries, and domain limitations through our philosophy of customer 360-degree. In essence this capture our belief in serving the entire banking needs of our customers as One Bank, One Team. To achieve this, employees at ICICI Bank are expected to be role and location- fungible with the understanding that Banking is an essential service. While the role descriptions give you an overview of the responsibilities, it is only directional and guiding in nature.

About the role

A Relationship Manager - Farmer Finance is a core anchor in taking our banking solutions and services to our valuable customers. This involves a 360-degree banking approach. The Relationship Managers should have an inclination to understand the customer needs and offer -centric relationship managers are responsible for acquiring new customer relationships and increasing the wallet share of existing customer relationships with a resolute focus on service quality and customer delight. They collaborate and work with different internal teams, thereby offering the best in class customer service. In line with our philosophy of taking the entire bank to the customers, our relationship managers work on the whole suite of offerings like saving solutions, loan products, overdraft solutions, Insta loans, investment solutions, care products, trade solutions, business loans, or wealth management solutions while upholding our fundamental value of being Fair to the Bank and Fair to the Customer.

Key Responsibilities

Customer Service: Create service excellence by partnering with customers through their life

cycle and offering suitable products and services based on their financial needs while being fair

to the customer and fair to the bank in all engagements.

Business Development: Responsible for sourcing and selling Kisan Credit Cards(KCC), increasing

the wallet share of existing customers, and acquiring new customers by offering relevant

agricultural products.

Champion 360-degree banking: Offer products based on customer needs in collaboration with

other internal teams in the bank for suitable product offerings.

Enhance the portfolio quality: Work towards enhancing customer portfolio within the philosophy

of Fair to the Bank, Fair to the Customer

Customized solutions: As per branch guidelines. Upkeep and maintaining of the branch. Ensure

availability of necessary infrastructure in the branch.

Behold the values: Offer products that are fair to our customers and fair to the Bank

Key Qualification & Skills

Education Qualification: Graduates with relevant working experience in the area of relationship

management.

Communication: Good oral and written communication skills

Synergize with the Team: Willingness to work with various teams for on-ground support and

deliver enablers as required.

Improvise: Develop and implement overarching sales and customer relationship strategy, sales

processes and structure.

Market Sensing: Monitor and evaluate industry trends, customer drivers and potential

partnerships

About the Business Group

employed professionals, SMEs, proprietors, government, and retail institutions. With more than

6,600 branches across the country, our relationship team is dedicated to serving customer

needs with a 360-degree approach. ICICI Bank has a unique bouquet of digital solutions

covering the diverse banking needs of customers. To facilitate a seamless customer banking

experience, we have adopted the ICICI Stack approach. It covers a complete range of banking

services from bank accounts, payments, banking transactions, and credit cards to personal,

mortgage, vehicle loans, and business & institutional solutions.