Product Manager - Demat & ASBA at IDFC FIRST Bank

Job Description

Job Requirements

Department: Retail Liabilities

Roles & Responsibilities: '

Define and finalize the end-to-end process flow for Instant Demat Account and Physical Demat Account onboarding, including operational controls and exception handling.
Improve the customer journey for Demat account opening and ASBA-based IPO investment, ensuring a seamless and compliant digital experience.
Develop, review, and enhance customer-facing forms and documentation, including Demat Account Opening Forms, Service Request Forms, Nomination Forms, and Demat servicing requests.
Collaborate closely with Compliance, Risk, NSDL, and other regulatory stakeholders to implement regulatory changes and ensure adherence to SEBI, Depository, and Bank guidelines.
Evaluate and benchmark Demat product pricing and charges against industry standards and recommend competitive fee structures to drive customer acquisition and profitability.
Coordinate UAT, certification, and production readiness testing for Demat and ASBA-related applications with NSDL, Exchanges, Brokers, and internal technology teams.
Work with Net Banking, Mobile Banking, and ASBA platform teams to enhance the customer journey for IPO investments, Demat servicing, and account maintenance.
Drive continuous enhancement of the Bank's Demat and ASBA offerings by evaluating market trends, customer needs, and competitive product propositions.
Conduct training and provide product support to frontline sales, operations, and service teams on Demat accounts, ASBA processes, IPO investments, and related customer queries.
Lead the development and launch of integrated Demat and ASBA capabilities, enabling customers to seamlessly open Demat accounts and participate in IPOs through digital banking channels.

Secondary Responsibilities:

Drive digital acquisition campaigns to increase Demat Account penetration within the existing customer base.
Promote adoption of the Bank's 3-in-1 offering among existing customers through targeted marketing and engagement initiatives.
Collaborate with Marketing and Digital teams to implement website and communication updates driven by regulatory changes, product enhancements, and business priorities.

What We’re Looking For

Education

Graduate in any discipline (mandatory)
Postgraduate degree (MBA preferred)

Experience

Minimum 4 years of relevant experience in the BFSI sector, preferably in Capital Markets, NRI Banking, or Investment Services

Skills & Attributes

Strong understanding of ASBA, IPO processes, and NRI PIS regulatory frameworks
Experience in process design, documentation, and stakeholder coordination
Ability to manage cross-functional collaboration with Compliance, Risk, Legal, IT, and Operations
Excellent communication and training skills
Strategic thinking with a customer-centric approach
Familiarity with digital banking platforms and campaign execution

Frequently Asked Questions

What are the eligibility criteria for the Product Manager - Demat & ASBA job at IDFC FIRST Bank?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 5-10 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Product Manager - Demat & ASBA at IDFC FIRST Bank?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Product Manager - Demat & ASBA at IDFC FIRST Bank.

Is prior experience required for this position?

This role requires around 5-10 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Product Manager - Demat & ASBA role at IDFC FIRST Bank?

You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.

Product Manager - Demat & ASBA

IDFC FIRST Bank — Mumbai, MUMBAI