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Job Requirements
Function/Department – Credit Cards
Drive customer spends, activation, and engagement by building and scaling merchant offers across key categories, covering both online and offline partners. Focus on creating strong merchant partnerships, executing impactful offers smoothly, optimizing costs, and delivering a seamless customer experience.
· Build strong partnerships with merchants across different categories (online and offline) and close good deals for offers and campaigns.
· Develop a marketing calendar of Merchant offers on yearly basis
· Plan and run merchant-led offers, rewards, and campaigns to drive customer spends and usage.
· Onboard new merchants and keep them actively engaged to deliver attractive offers for customers.
· Work with merchants to create the right offers for different customer segments and stages (new, active, high spenders).
· Track performance of offers and partnerships; improve results in terms of spends, activation, and cost efficiency.
· Negotiate better commercials and find ways to reduce costs and improve partner funding.
· Ensure a smooth and simple customer experience across all merchant offers and campaigns.
· Support new customer acquisition through merchant-driven offers and campaigns.
· Manage end-to-end partner processes (onboarding, agreements, payouts, and compliance).
· Handle customer issues related to offers, identify root causes, and fix them to avoid repeat problems.
· 'Coordinate with internal teams and partners to ensure smooth and timely execution of merchant offers and campaigns.
· Manage daily work, priorities, and timelines to deliver programs on time.
· Work closely with Product, Marketing, Operations, and partners to stay aligned on goals and execution.
· Quickly flag and escalate issues, and ensure they are resolved properly.
· Build strong working relationships with internal teams and merchant partners for better collaboration.
· Guide and support teams in running offers and campaigns effectively across online and offline merchants.
· Ensure clear communication, ownership, and accountability across all programs.
· Customer Spend Growth
· Activation Rate
· Offer Engagement & Adoption rate
· Merchant Coverage
· Partner Funding & Cost Efficiency
· Customer Experience
Qualifications: Graduates / Post Graduates
Industries : Banks/NBFC/ Other BFSI
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 2-5 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Manager-Merchant Alliance & Partnerships at IDFC FIRST Bank.
This role requires around 2-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.