Manager - Marcom
L&T Finance — Chennai, CHENNAI
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Job Description
Role Summary
Responsible for planning and executing the marketing communication strategy to strengthen the L&T Valves brand, enhance customer engagement, and ensure consistent communication across all internal and external channels.
Key Responsibilities / Accountabilities:
- Develop and implement brand and marketing communication strategies aligned with business objectives.
- Ensure consistent application of L&T brand guidelines across all marketing and communication materials.
- Plan and execute advertising, digital marketing, social media, website, SEO, and promotional campaigns.
- Develop marketing content including brochures, newsletters, videos, case studies, presentations, and other communication collateral.
- Manage customer and internal communications through newsletters, email campaigns, and corporate announcements.
- Organize branding and communication support for exhibitions, customer events, sales conferences, and corporate events.
- Build and maintain relationships with media agencies, creative partners, and other external stakeholders.
- Manage the Marketing Communications budget and monitor campaign effectiveness through analytics and ROI.
- Conduct market research and competitor analysis to support branding and communication initiatives.
- Monitor media coverage, maintain marketing MIS, and provide periodic reports to management.
- Coordinate with cross-functional teams to ensure timely execution of marketing communication activities.
- Continuously identify opportunities to enhance brand visibility, customer engagement, and digital presence.
Frequently Asked Questions
What are the eligibility criteria for the Manager - Marcom job at L&T Finance?
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 12-15 Years years of relevant experience expected for this role.
What are the primary responsibilities of a Manager - Marcom at L&T Finance?
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Manager - Marcom at L&T Finance.
Is prior experience required for this position?
This role requires around 12-15 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
What skills are important for this role?
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
How do I apply for the Manager - Marcom role at L&T Finance?
You can apply directly using the Apply Now button on this page, which will take you to L&T Finance's application process for this role.
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