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1. SEO Strategy & Organic Growth
• Drive organic traffic growth through on-page, off-page, and technical SEO strategies
• Improve keyword rankings and visibility across search engines for targeted business keywords
• Identify and implement new growth opportunities and channels for organic acquisition
2. Technical SEO & Website Optimization
• Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
• Monitor and improve overall technical health of websites
• Coordinate with tech teams for implementation of SEO enhancements
3. Content Strategy & Optimization
• Drive content initiatives including monthly blog creation and optimization of existing content
• Ensure content is aligned with SEO goals, keyword strategy, and user intent
• Continuously optimize website pages to improve rankings and engagement
4. Local SEO & GMB Management
• Manage Google My Business (GMB) listings for all branches
• Ensure accurate, consistent, and optimized business information across locations
• Improve local search visibility and customer engagement
5. Backlinking & Domain Authority
• Develop and execute backlink strategies to improve domain authority (DA)
• Build high-quality backlinks to enhance website and app visibility
• Track and improve off-page SEO performance
6. App Store Optimization (ASO) & App Growth
• Improve app visibility and downloads through App Store Optimization (ASO)
• Conduct A/B testing for app store elements (titles, descriptions, creatives)
• Monitor competitor strategies and optimize app performance accordingly
• Manage user reviews and ratings to enhance app credibility
7. Reporting & Analytics
• Share weekly and monthly performance reports with actionable insights for business teams
• Track key metrics including traffic, rankings, conversions, and app downloads
• Use analytics to refine strategies and improve ROI
8. Learning & Capability Building
• Continuously enhance expertise through Google certifications and digital marketing courses
• Stay updated with latest SEO trends, algorithms, and best practices
• Apply learnings to improve marketing effectiveness and decision-making
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0-5 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Manager - Digital - Marketing - Mumbai - Lower Parel - JM at Tata Capital.
This role requires around 0-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Tata Capital's application process for this role.