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Client Marketing Analytics - Vice President

Citi Bank — Mumbai, MUMBAI

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Experience 0-5 Years yrs
Age 21-35 yrs
Gender Both
Salary Not Disclosed LPA
Department Sales Loans
Product Loans

Job Description

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The Client Marketing Analytics team transforms data into actionable insights to optimize marketing strategies across Citi's various channels and lines of business. We focus on maximizing client engagement and ROI through data-driven decisions. This role is based out of Analytics & Information Management (AIM), Citi's in-house analytics center.


Key Responsibilities:

  • Marketing Analytics: Manage marketing partnerships, evaluate campaign performance, and optimize ROI.
  • Event ROI Analytics: Analyze event data to assess impact on client engagement and ROI, providing recommendations for future events.
  • Social & Web Analytics: Analyze client engagement across digital platforms and social media, optimizing content placement for acquisition and engagement.
  • Business Intelligence: Develop and maintain dashboards to monitor marketing performance and deliver real-time insights. Enhance reporting capabilities using advanced platforms.
  • Opportunity Sizing: Identify and recommend future marketing strategies.
  • Process Optimization: Continuously improve processes leveraging Generative AI tools (e.g., Genesis, Github).
  • Data-Driven Insights: Translate data into actionable insights regarding consumer behavior, driving targeting and segmentation strategies. Communicate findings to business partners and senior leaders.
  • Marketing Investment Optimization: Ensure data analysis informs marketing investment decisions and plan activities.
  • Performance Analysis & Forecasting: Analyze marketing program performance and business initiatives, including forecasting key indicators.
  • Collaboration: Partner with internal and external stakeholders to build, implement, track, and improve decision strategies.
  • Recommendation Implementation: Develop and implement data-driven recommendations using analytical and segmentation methodologies.
  • Profitability Analysis: Integrate profitability drivers to make pricing and offer recommendations. Perform ad-hoc analytical requests.
  • Team Management: Manage, evaluate, and mentor a team of analysts, including performance reviews, compensation, and staffing decisions.
  • Risk Management: Appropriately assess risk in business decisions, ensuring compliance with applicable laws and regulations.

Qualifications:

  • Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with 10+ years of experience in analytical solutions delivery and team leadership. MBA with a specialization in Analytics or Marketing is welcome.
  • Proven ability to lead and mentor analysts.
  • Strong analytical and problem-solving skills.
  • Experience with large datasets, data warehousing, and data extraction techniques.
  • Excellent communication and interpersonal skills.

  • 10+ years of Experience in Marketing Analytics, Marketing Effectiveness, Marketing Measurement & Optimization
  • Financial services experience (Investment analytics, Retail analytics, credit cards, banking).
  • Familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics).
  • Experience with data visualization tools (e.g., Tableau).

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


C13 Lead for supporting analytics requirements for Client Marketing Effectiveness
Position ID P2607003338 - 2026-N30

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

Frequently Asked Questions

What are the eligibility criteria for the Client Marketing Analytics - Vice President job at Citi Bank?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0-5 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Client Marketing Analytics - Vice President at Citi Bank?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Client Marketing Analytics - Vice President at Citi Bank.

Is prior experience required for this position?

This role requires around 0-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Client Marketing Analytics - Vice President role at Citi Bank?

You can apply directly using the Apply Now button on this page, which will take you to Citi Bank's application process for this role.