Channel Lead-Acquisition at IDFC FIRST Bank

Job Description

Job Requirements

About the Role

The Channel Lead – Acquisition will be responsible for strategically leading and enabling the frontline sales force, including Acquisition Officers, Senior Sales Officers, and Senior Sales Managers across household, Current and Corporate Salary verticals. This role focuses on driving engagement with both portfolio and new-to-bank (NTB) customers to enhance wallet share, improve productivity, and ensure customer stickiness through targeted initiatives and programs. This role will collaborate with cross-functional teams to deliver superior customer experiences and business outcomes.

Key Responsibilities

Primary Responsibilities

Define product delivery processes and collaborate with cross-functional teams to generate insights and drive successful customer engagements.
Empower frontline teams with acquisition and engagement initiatives targeting NTB customers and high-net-worth individuals (HNIs).
Lead and execute channel program-related initiatives, identifying triggers and campaigns to drive cross-sell across regions.
Partner with business stakeholders to develop tailored product offerings for portfolio customers (e.g., LAP, BIL, HL, WC, Wealth).
Collaborate with alliance partners and internal teams to build robust customer experience journeys and maximize customer participation.
Create and manage end to end performance management of the channel including designing, calculations, and final pay-out.

Secondary Responsibilities

Champion the use of market intelligence and data analytics to enhance product, solution, and sales effectiveness aligned with growth and profitability goals.
Recommend process and policy improvements for driving acquisition ensuring operational efficiency and high-quality service.
Ensure comprehensive product and solution support for branch and channels, including systems, processes, and policies.

What We Are Looking For

Education

Graduation: Any discipline (Full-Time)
Postgraduation: MBA / PGDM (Preferred)

Experience

5–10 years of relevant experience in a leadership role managing central teams, preferably in banking or financial services.

Skills and Attributes

Strong leadership and team management capabilities.
Excellent stakeholder management and cross-functional collaboration skills.
Strategic mindset with a focus on customer-first culture and service excellence.
Proficiency in data analytics to enhance marketing and customer engagement strategies.
Ability to drive performance and inspire teams across regions.
Fluent in English with strong business communication skills.

Frequently Asked Questions

What are the eligibility criteria for the Channel Lead-Acquisition job at IDFC FIRST Bank?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 10-18 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Channel Lead-Acquisition at IDFC FIRST Bank?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Channel Lead-Acquisition at IDFC FIRST Bank.

Is prior experience required for this position?

This role requires around 10-18 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Channel Lead-Acquisition role at IDFC FIRST Bank?

You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.

Channel Lead-Acquisition

IDFC FIRST Bank — Mumbai, MUMBAI