Area Sales Manager-Personal Loan (DSA)
IDFC FIRST Bank — Mumbai, MUMBAI
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Job Description
Job Requirements About the Role
The Area Sales Manager – Personal Loan (DSA) is responsible for driving the acquisition and growth of the Personal Loan business across designated geographies through Direct Selling Agents (DSAs). This role focuses on expanding the asset base, ensuring profitability, and maintaining portfolio quality. The incumbent will collaborate with cross-functional teams including Product, Collections, and Digital Alliances to deliver best-in-class lending solutions and a seamless customer experience. The role also involves mentoring teams, driving digital enablement, and fostering a customer-centric culture.
Key Responsibilities
- Acquire Personal Loan customers from the identified segment and generate referrals within the assigned catchment area.
- Grow the Asset Under Management (AUM) for Personal Loans and ensure achievement of revenue, cost, profitability, and portfolio quality targets.
- Collaborate with the Product Head – Personal Loans to deliver tailored funding solutions and ensure DSTs are appropriately incentivized.
- Design and implement channel mix strategies and build strong relationships with digital marketplace partners and key alliances.
- Create a seamless and fulfilling customer journey to enhance satisfaction and loyalty, positioning IDFC FIRST Bank as the preferred banking partner.
- Oversee distribution channel performance through RM training, enablement, integration of alliance channels, improved turnaround time (TAT), and targeted interventions in low-productivity locations.
- Ensure adherence to internal compliance standards and regulatory frameworks.
- Partner with the Head of Collections to reduce net credit loss and delinquency rates.
Secondary Responsibilities
- Support digital transformation initiatives and contribute to process innovation.
- Provide market insights and feedback to improve product offerings and customer engagement strategies.
Managerial & Leadership Responsibilities
- Mentor and coach senior team members to install a culture of customer centricity, innovation, compliance, and integrity.
- Create an environment that encourages automation and digital enablement to holistically meet customer needs.
- Attract and retain top talent to support the bank’s rapid growth objectives.
Education
- Graduation: Any discipline
Experience
- 5-10yrs experience in BFSI
Frequently Asked Questions
What are the eligibility criteria for the Area Sales Manager-Personal Loan (DSA) job at IDFC FIRST Bank?
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 5-10 Years years of relevant experience expected for this role.
What are the primary responsibilities of a Area Sales Manager-Personal Loan (DSA) at IDFC FIRST Bank?
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Area Sales Manager-Personal Loan (DSA) at IDFC FIRST Bank.
Is prior experience required for this position?
This role requires around 5-10 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
What skills are important for this role?
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
How do I apply for the Area Sales Manager-Personal Loan (DSA) role at IDFC FIRST Bank?
You can apply directly using the Apply Now button on this page, which will take you to IDFC FIRST Bank's application process for this role.