Job Description
As an Officer Sales in the Liability Sales department, you will be responsible for acquiring new customers for the bank by promoting liability products, retail banking solutions, and third-party financial products. The role involves generating new business opportunities, building long-term customer relationships, achieving monthly sales targets, and ensuring a high level of customer satisfaction through regular client engagement. This is a field sales role that requires daily customer interactions and travel.
About the Liability Sales Department
The Liability Sales department focuses on driving the Bank's liability acquisition business by sourcing retail and corporate deposits, salary and non-salary accounts, trust accounts, retail forex business, and other banking relationships. The department works closely with branches across India to expand the bank's retail customer base, deepen existing customer relationships, and increase the overall liability book through strategic customer acquisition and relationship management.
Key Responsibilities
- Acquire new customers for the bank through proactive lead generation and relationship building.
- Promote and sell liability products, banking services, investment products, and approved third-party financial products.
- Develop and strengthen relationships with existing customers to increase wallet share and customer engagement.
- Identify new business opportunities within assigned territories and convert prospective customers.
- Achieve monthly sales and business targets as per the assigned Grade Matrix.
- Maintain accurate records of customer interactions and sales activities through the Bank's CRM system.
- Ensure compliance with KYC, SEBI guidelines, and all applicable banking regulations during customer onboarding and servicing.
- Handle customer queries efficiently while delivering an excellent customer experience.
Qualifications & Experience
- Education: Graduate from a recognized university.
- Experience:
- Officer Sales-1: Graduate with less than 1 year of relevant sales experience.
- Officer Sales-2: Graduate with 1 to 2 years of relevant sales experience.
- Proficiencies: Strong communication skills in English and the local language, excellent lead generation and sales conversion abilities, customer relationship management skills, ability to work under pressure, meet sales targets, and collaborate effectively within a team.
Role Details
- Designation: Officer Sales-1 / Officer Sales-2
- Department: Liability Sales
- Employment Type: Full-Time
- Role Type: Individual Contributor (Field Sales)
- Travel Requirement: Daily field visits and customer meetings are an integral part of the role.
Frequently Asked Questions
What are the eligibility criteria for the RB-LS: Business Development Associate job at Axis Bank?
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 2 years of relevant experience expected for this role.
What are the primary responsibilities of a RB-LS: Business Development Associate at Axis Bank?
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a RB-LS: Business Development Associate at Axis Bank.
Is prior experience required for this position?
This role requires around 2 years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
What skills are important for this role?
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
How do I apply for the RB-LS: Business Development Associate role at Axis Bank?
You can apply directly using the Apply Now button on this page, which will take you to Axis Bank's application process for this role.
Chat us
Call us