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Manager - Digital - Marketing - Mumbai - Lower Parel - MM *

Tata Capital — Mumbai, MUMBAI

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Experience 0-5 Years yrs
Age 21-35 yrs
Gender Both
Salary Not Disclosed LPA
Department Sales Loans
Product Loans

Job Description

escription for Internal Candidates  
 

                                                                   

                                                                   

 

Business Vertical: TCFSL
Department: Digital
Designation: 

Line of Business:  Digital Marketing
Proposed Immediate Superior:  AVP Digital Marketing
Grade: M4/M3

 

Key Objective of the Job: 

 

Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation. Your central goal is to execute omni channel performance/Services/collection-oriented campaigns while also showing quantifiable growth in performance metrics.

 

Your duties will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance. In addition to being an outstanding performance marketer, you will also demonstrate excellent interpersonal, analytical skills and stakeholder management.

 

 

 

Major Deliverables: 

 

  • Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.
  • Plan & orchestrate Customer Journeys across business
  • Continuously work on improving personalized communication
  • Create a framework for Omnichannel, realtime communication and nudges
  • Prepare and present reports on marketing campaign’s overall performance.
  • End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
  • Coordinate with content and media experts to improve marketing results to meet acquisition goals.
  • Analyze performance data, identify patterns and plan for scaling the campaigns.
  • Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.
  • Execute ABM campaigns, with super tight coordination with the AE’s and the SDR’s.

 

 

 

Specialized job competencies: 

Understanding and working experience of Marketing Automation tools viz. Moengage, Clevertap, Netcore, Sales force.

Analytic Tools – Adobe Analytics, Google Analytics

 

 

Desired Experience: 

 

  • Bachelor’s degree in Marketing or Technology.
  • 2-4 years’ experience in a hands-on digital marketing position, preferably for a product/omni channel agency.
  • Managing omni channel platform clustering from campaign execution perspective. 
  • In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Salesforce marketing cloud/ Resulticks / Clevertap along with management of domains and other technical implementation. 
  • Excellent analytical abilities to measure and optimize campaigns for performance.
  • Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.
  • Up to date on the latest trends and technologies in digital marketing.
  • End-to-end campaign execution experience, marketing experience preferred.
  • Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter

 

 

Other desired attributes:                 

 
Location:  Mumbai
Number of Positions: 1

 

 

 
Same Posting Description for Internal and External Candidates

Frequently Asked Questions

What are the eligibility criteria for the Manager - Digital - Marketing - Mumbai - Lower Parel - MM * job at Tata Capital?

Eligibility typically includes the qualifications and experience outlined in the job description above, with around 0-5 Years years of relevant experience expected for this role.

What are the primary responsibilities of a Manager - Digital - Marketing - Mumbai - Lower Parel - MM * at Tata Capital?

The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Manager - Digital - Marketing - Mumbai - Lower Parel - MM * at Tata Capital.

Is prior experience required for this position?

This role requires around 0-5 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.

What skills are important for this role?

Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.

How do I apply for the Manager - Digital - Marketing - Mumbai - Lower Parel - MM * role at Tata Capital?

You can apply directly using the Apply Now button on this page, which will take you to Tata Capital's application process for this role.