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Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes for the category; Creating and developing innovative & commercially viable ranges which are consistent with consumer & market demand and also in line with the brand promise.
Creating/visualizing an idea and producing a range; Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes. Understanding design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs; sourcing, selecting and facilitate buying fabrics, trims, fastenings and embellishments and adapting existing designs for mass production;
Major challenges are:
• Working closely with the larger design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
• Understanding the trends and fashion styles before the actual time for the fashion comes
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Trend Forecast | • Conduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills • work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines. • Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category |
| KRA2 | Season Concept | • Create the seasonal concept • to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise |
| KRA3 | Line Creation | • Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize. • Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection. |
| KRA4 | Tech Packs | • Monitor creation of quality tech packs and facilitate timely uploads on the PLM • intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar |
| KRA5 | Quality Sampling | • Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables. |
| KRA6 | New Category | • Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements |
| KRA7 | Team Development | • Develop team capabilities • ensure continuous learning & development for all individuals in the team |
| KRA8 | Self Development | Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines |
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 4-6 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Designer Menswear -PE Blue at Aditya Birla Group.
This role requires around 4-6 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.