Chat us
Call us
Job Title:
Sales Manager-Branch and Business
Job Details:
Business Unit: Credit Cards
Team: Sales Payment Business Cards – Retail
Reports to: Area Head-Branch Sales-Pymt Business
Location: Pan India
Role Type: Supervisory
Direct Reportees: 8
Travel: Yes, extensive
Job Band: E1 – E4
JD Created: 31-10-2025
JD Updated: 31-10-2025
Version No: 2.0
Job Purpose:
Achieve Fincon budget, desired activation rate
Drive digital credit card sourcing
Boost productivity, manage acquisition costs, ensure compliance
Build relationships with branch staff for leads
Coach, mentor team; enhance productivity, conduct training
Drive cross-sell: Smart Pay, GHI, Forex, Card for sure, One Assist, SI, DC upgrades, Smart-Hub App
Adhere to sales processes
Right card to right customer; increase usage, spends
Cross-sell to existing customers; higher activation, usage
Job Responsibilities:
Achieve card Fincon target for branches
Build relationships with branch resources
Train branch staff on card features
Train branch staff on STP card issuance
Share regular MIS with RBB on achievements
Share regular MIS with RBB on LG and LC status
Visit branches for discussions, reviews via COGENT
Communicate income generation from card issuance
Drive cross-sell parameters
Sell SMARTHUB APP to business/self-employed
Open CASA accounts for open market, references
Sell other bank assets: loans
Hire and mentor BDRs
Interview, shortlist BDR candidates
Ensure timely hiring based on budget
Coach BDR team on product, process
Motivate, mentor team for productivity
Conduct timely training, refresher sessions
Communicate PLP changes to BDR team
Adhere to sales process
Mandatory branch visits for achievements, discussions
Follow COGENT process; update visits, discussions
Update CRM/DAP leads; track TAT
Update trigger leads timely
Adhere to curing process for NON TASU
Conduct spot audits of BDRs for hygiene
Respond to QIG complaints, queries
Match right card to right customer
Cross-sell to existing carded clients for usage
Educational Qualifications:
Graduation
Post-Graduation/MBA
Key Skills:
Sales and influencing
Banking product and process knowledge
NRI product and regulatory knowledge
Planning and organizing
Communication
Competition and industry trends knowledge
Experience Required:
2-4 years in sales, relationship management
Preferred: Banking, Telecom, FMCG, Financial Services
Major Stakeholders:
Customers
Branch Banking Team
Asset verticals
Operations/CPA
Treasury
Product team of Payment teams
AFU
Other cross-sell functional stakeholders
Refer to the Job Description
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 2 - 10 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a BBWC-RM at HDFC Bank.
This role requires around 2 - 10 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to HDFC Bank's application process for this role.