Business
Financial Services
Unit
Aditya Birla Capital Limited
Location
Across branches in India
1) Position purpose:
Area Head – Gold Loans is tasked with driving strategy execution, growth, profitability, portfolio quality and operational governance across the assigned area. The role ensures achievement of AUM, disbursement, P&L, branch expansion and compliance targets through leadership of teams.
2) Dimensions:
Mention quantitative or qualitative parameters that are relevant for the job and deliver a better understanding of the scope and scale of the job.
New Relationship
(Max 254 Characters)
Gold loans is a new business, and the incumbent is required to build new relationship with all stakeholders of enabling functions, and all regional stakeholders
Overseeing Existing Relationship
(Max 254 Characters)
The position holder will be overseeing a group – multiple branch heads and oversee distributed branch teams across the area
Structuring new Transactions
(Max 254 Characters)
The role holder will define the business plans for the area, manpower structure and productivity benchmarks aligned to national strategy.
Compliance of regulatory guidelines
(Max 254 Characters)
The incumbent will be tasked with compliance with all regulatory qualifications.
Portfolio monitoring
The incumbent will be tasked with monitoring portfolio and market updates.
3) Position context & Key challenges:
Organization Context
Aditya Birla Capital Limited ("NBFC") is registered with RBI as a Systematically Important Non-Deposit accepting Non-Banking Finance Company (NBFC). ABCL is one of the top private diversified NBFCs in India. As of 31-Sep'25, ABCL has a pan-India presence with a lending book of approx. Rs. 139,500 Crores.
ABCL offers end-to-end lending solutions to a diverse set of clients - Retail, HNI, MSMEs, and Mid & Large Corporates through secured as well as unsecured loan products. The diverse range of lending products includes Retail Small Ticket Secured and Unsecured Loans, Unsecured Personal Loans, Unsecured Business Loans, Health & Education Loans, Digital B2B2C and B2B2B Small Ticket Loans, Small Business Secured Loans, Loans Against Property (LAP), Lease Rental Discounting (LRD), Construction Finance (to Real Estate Developers), SME Loans, Capital Markets Loans (Loan Against Shares), Supply Chain Finance, Mid and Large Corporate Loans, and Infrastructure Finance loans. ABCL also has a Wealth Management division.
ABCL is rated “AAA” by India Ratings, ICRA and CARE (reaffirmed in 2020). ABCL secured the ABG Business Excellence Award in 2017 (Silver), and 2015 (Bronze), and multiple other Awards on forums like CII.
Business Context
Position context:
Translate regional gold loan strategy into area execution plan while balancing rapid growth with strict risk discipline. This position execution of business initiatives, overseeing profit and loss statements, making sure adherence to risk management and regulatory compliance, and leading teams to meet established targets.
Key Challenges:
Driving rapid AUM growth while upholding strict LTV norms, low NPAs and strong collateral cover amid gold price volatility.
Making sure zero deviation compliance with RBO guidelines across a large, distributed branch network without slowing business momentum.
Preventing fraud, jewelry substitution, internal collusion and security breaches while scaling operations
Improving performance of underproductive branches and optimizing fixed costs in a high volume, low ticker business.
Protecting branch reputation by delivering transparent, fast and respectful client experiences for a highly emotional asset.
Core result areas (Max 1325 Characters)
Assisting Actions (Max 1325 Characters)
4) Core result areas:
Scale business sustainably
AUM Growth YoY / QoQ
Disbursement Value (INR) Vs Plan
Active Client Base Growth (%)
Market Share (%) in key geographies
Ticket Size (Avg Loan Amount)
Growth Mix – New vs Renewal loans
Profitability & P&L Management – deliver profitable growth with cost discipline
Net Interest Margin (%)
Yield on Gold Loan Portfolio (%)
Cost to Income Ratio
Operating Profit
ROA / ROE
Incremental Profit per branch
Portfolio Quality & Risk Management – required to sustain superior asset quality and collateral safety
GNPA / NNPA (%)
SMA (0-30 / 31-90 days) levels
Gold Loan LTV (%) adherence
Auction Loss (%)
Fraud Incidence (No / Value)
Recover Rate (%) post delinquency
Branch Productivity – build and optimize a high carrying out branch network
Number of new branches opened vs plan
Break even time for new branches
AUM per branch
Disbursement per branch / per RM
Low carrying out branch reduction (%)
Sales Effective & Client Acquisition – drive frontline productivity and client reach
Disbursement per sales officers / BM
Client Acquisition cost
Conversion ratio – lead to disbursement
Repeat client ratio
Cross sell / Upsell Ratio
Compliance, Audit & Regulatory Adherence
RBI / Internal Audit Observation
Policy Deviation Cases
Gold Purity Testing Compliance
Documentation Accuracy
Zero Tolerance Breach Incident
People Leadership & Capability Building
Sales & branch Staff Attrition
Critical Role Vacancy TAT
Successor Readiness for key roles
Training Coverage
Productivity Improvement post training
5) Position purpose of Direct Reports:
Following roles are likely to be reported to Regional Head - Gold Loan
Branch Manager – Gold Loan
In absence of Branch Manager – Manager Gold Valuation, Gold Loan officer, Client Service executive
6) Relationships:
Relationship Type (Max 80 Characters)
Frequency
Nature (Max 1325 Characters)
Internal
IT dept
Once a week/Fortnightly
Web site updating, joint initiatives in online platform, staff IT training & back-office back up
Marketing group
Once a week/Fortnightly
Discussion on need for promotional & lead generation campaigns, web-based campaigns
Back up / Other functions [Risk Policy, Audit, Compliance & HR etc.]
Once a week
Need-based discussions on product, business, group qualifications
External
Clients
Need based
Feedback on products, complaints/ escalations management
Channel partners, Investment banks
Need based
Marketing new product recommendations, discussing funding trends and highlighting market analytics
Vendors
Need based
Discussing new product ideas, soliciting ideas, Product negotiations, joint value propositions, seeking marketing and training back up, etc.
This opening is for the Area Head - Retail - Gold Loan - Jammu position in Jammu - Gourimal Complex.
Eligibility typically includes the qualifications and experience outlined in the job description above, with around 6-15 Years years of relevant experience expected for this role.
The key responsibilities for this role are detailed in the Key Responsibilities section above, covering the core duties expected of a Area Head - Retail - Gold Loan - Jammu at Aditya Birla Group.
This role requires around 6-15 Years years of relevant experience, as specified in the job listing. Please refer to the Qualifications & Experience section above for full details.
Skills relevant to this position are outlined in the Qualifications & Experience section above. In general, strong communication, domain knowledge, and the ability to meet role-specific targets are valued across similar BFSI positions.
You can apply directly using the Apply Now button on this page, which will take you to Aditya Birla Group's application process for this role.